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Free cpe webinars
Building and Scaling Your Marketing Team

BUILDING AND SCALING YOUR MARKETING TEAM

Cost Free
Presentation Length 1.0 hour

Recorded DateJune 25, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Building a high-performing team to match the needs of your growing firm can be an exciting yet daunting journey. Join Rhonda Maraziti, Chief Marketing Officer with Withum, as she shares her story of starting at the bottom of the Marketing Department ladder 13 years ago as part of a team of four in one office, working her way up to leading a dynamic team of 22 marketing professionals in six major financial centers. She will also share the key elements of building and adding talented marketing team members to accommodate your firm's vision for growth and the ever-changing demands of technology.

Learning Objectives:


  • Observe different types of departments within the Marketing Department, and what the expectations are in these roles.

  • Understand when to create 'specialists' versus 'generalists'... even in Marketing.

  • Identify strategies to help build trust in each other and in the team's purpose.

  • Identify how to be an advocate for your team, even with work/life balance.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Rhonda Maraziti

WithumSmith+Brown, PC
Chief Marketing Officer
rmaraziti@withum.com
(732) 759-6856

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Rhonda has enjoyed a career in marketing and communications for over two decades, helping develop the right strategies through collaboration with driven, passionate professionals whose goals are to build brand awareness for themselves and their company; to drive new business; and to enhance the client experience. Consistent monitoring of data-driven ROI and current trends in the marketplace is paramount to this success. She enjoys sharing best practices and trainings on various topics related to marketing, having been published and quoted in numerous articles and publications.

As the Chief Marketing Officer for WithumSmith+Brown, PC, a nationally recognized CPA firm, Rhonda possesses a proven track record for developing and implementing strategic plans and campaigns that achieve significant, measurable results and bottom line impact, leading a team of 22 marketing professionals who execute on these initiatives.

About Our Presenter

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Withum is a forward-thinking, technology-driven advisory and accounting firm, committed to helping clients be more profitable, efficient and productive in the modern business landscape. With office locations in major cities and financial centers across the country, and as an independent member of HLB, the global advisory and accounting network, Withum serves businesses and individuals on a local-to-global scale. Our professionals provide the expert advice and innovation solutions you need to Be in a Position of StrengthSM in today’s fast-paced, tech-driven world.